Target recently made a splash when it briefly listed products containing CBD products derived from hemp oil on its website.

Though the retail giant ultimately pulled the products, the listing spoke to the irresistible lure of a growing market for hemp oil. Stores like Target are sure to be drawn into the market for products made using hemp oil, while smaller, more specialized retailers will likely increase in number.

Colorado-based natural foods store Lucky’s, which is backed by grocery chain Kroger, became just such a large retailer carrying CBD Oil derived from hemp recently. “We’re not afraid to be disruptive and pave the path and be pioneers,” Sindy Wise, Lucky’s director of apothecary, told the Cannabist when the chain’s 25 stores started carrying hemp-derived CBD Oil products.

Here are some reasons hemp oil at stores will continue to become more common, and large stores will be more likely to get in on the action.

A large and growing market

The market for CBD products drawn either from hemp or marijuana products, is growing and expected to get larger, Forbes contributor Debra Borchardt writes.

Here’s Borchardt:

The Hemp Business Journal estimated that the CBD market will grow to a $2.1 billion market in consumer sales by 2020 with $450 million of those sales coming from hemp-based sources. That’s a 700% increase from 2016. In 2015, the market for consumer sales of hemp-derived CBD products was $90 million, plus another $112 million in marijuana-derived CBD products which were sold through dispensaries – bringing a total CBD market to $202 million last year.

Matt Karnes of Greenwave Advisors is even more optimistic about the growth of the CBD market saying, “In terms of the CBD market size, I estimate an almost $3 billion market by 2021. Right now there are 15 states that allow CBD only — this is in addition to the 28 states plus DC that have legalized medical marijuana.”

With the market growing, hemp oil stores are bound to grow in number. And with the many benefits from in hemp oil, stores like Lucky’s are likely to devote more space to products derived from the plant.

As Vaping 360 reports:

CBD and hemp oil are at the heart of a growing revolution. The therapeutic benefits of CBD are at the root of an expanding marketplace of products being bought by a growing group of devoted users.

Cannabidiol may be less famous that THC — the best known chemical component in marijuana – but legions of users are raising its profile, and news stories about its benefits are changing minds about cannabis in general. CBD doesn’t get you high, but it’s still making a name for itself around the world.

The benefits of hemp oil

Hemp oil’s multiple benefits explain its growing popularity, and the reason you’re more likely to find hemp oil at a store.

First of all, hemp oil tastes good, and can be substituted for olive oil in many recipes. As Newswire writes, “It is a fluid delicacy that could be used to make salad dressing or sauté vegetables.” That’s one reason that, at your natural food store, hemp oil may well be on the shelves.

Hemp oil also is incredibly rich in nutrients. As Z Living Network reports:

Hemp seeds are rich in protein, polyunsaturated fatty acids, omega 6, omega 3 and insoluble fiber. They are a good source of tocopherols, or Vitamin E antioxidants. They’re packed with minerals such as potassium, magnesium, iron, zinc, calcium, and phosphorus, plus microelements like strontium, thorium, arsenic and chromium.

High in essential fatty acids, Omega 6 and omega 3, hemp oil can be used to increase immunity, counteract aging skin and improve cardiovascular health. Several studies show that the linoleic acid present in hemp oil can slow down the aging process and fight psoriasis.

Another thing likely to land hemp oil on store shelves is its benefit as a beauty product. Here’s Z Living Network:

Due to its high content of omega 3 and omega 6 fatty acids, hemp oil has a composition similar to skin lipids, which makes it an excellent natural emollient and moisturizer. It is especially useful for dry, tired or dehydrated skin and nails. It increases the skin elasticity and water retention capacity in tissues. Pure hemp oil can be used to treat dry hair and is often included in hair conditioners.

Buyer beware

The industry is still in its early days, and it’s difficult for someone new to hemp oil products to know when they’re buying a quality product.

CannaInsider reports:

With no regulations when it comes to the distribution of CBD hemp-based products, you can never be sure what you are purchasing. This leaves consumers exposed to the side effects of impure hemp oil CBD. Despite these challenges, it is possible to buy the right CBD oil in the market. Several reputable companies have risen to offer reliable, safe and potent CBD products to the market.

Hemp-derived CBD Oil can also cost an arm and a leg.

Blue Moon Hemp has created the highest-grade CBD Oil at a price allowing consumers to use it as a daily wellness supplement. The company, on its website, points out:

Our mission is to educate the public on the many and varied nutritional and health benefits of CBD (Cannabidiol) Rich Hemp Oil, to help optimize purity in formulation, and to find new product delivery systems. Blue Moon Hemp is here to help the market understand that with our High Grade CBD Rich Hemp Oil sometimes less is more, saving the consumer money and making our High Grade CBD Rich Hemp Oil more affordable (per serving) and effective.

Furthermore, when it comes to the percentages of CBD Rich Hemp Oil on the market (percentages of CBD content in the Hemp oil), consumers should focus on the CBD mg content per serving. If you focus on the CBD mg content inside the industrial hemp base oil it makes it much easier to see what you are paying for. This as well as many other factors makes our High Grade CBD Rich Hemp Oil more affordable and effective (per serving).