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GRAMMY AWARD WINNER SKRILLEX AND DANCEFLOOR HEAVYWEIGHT AVICII HEADLINE THE INAUGURAL MUSIC LOVES FASHION AT THE RALEIGH HOTEL DURING MIAMI MUSIC WEEK 2012

SKRILLEXGlobal masters of electronica join award-winning hip hop producers for a four-day showcase of international sounds and symposiums in Miami Beach



Miami Beach, FL – March 19th, 2012:  Today’s most progressive music event producers from Montréal sweep aside the competition during this year’s Miami Music Week with the very first installment of what will prove to shape the future of the electronic music world’s most prestigious week of talent.  Man+Machine Presents MUSIC LOVES FASHION, the inaugural four-day showcase of international sounds from the underground and producer symposiums, taking place between 11:00am and 11:00pm each day from Wednesday, March 21st to Saturday, March 24th at The Raleigh hotel, 1775 Collins Avenue in Miami Beach, Florida, sponsored by Belvedere Vodka and MOET.

“We are excited to bring one of our most popular brands of music entertainment to the sands of South Beach,” says Thierry Havitov, founder of Music Loves Fashion®.  “Our events are designed to travel internationally and bring a global appeal to anyone who enjoys eclectic music, fashion and a fabulous crowd.  Our four-day series of events during Miami Music Week have been developed to meet the desires of today’s most sophisticated electronic music enthusiast, through bringing a cutting-edge stable of emerging talent to the forefront of the industry’s most popular week of events.”

While anticipated to be the highlight of this year’s Miami Music Week, the four-day event series brings together some of the world’s leading DJs and producers, as well as the hip hop industry’s most celebrated studio icons, to offer the most exclusive poolside events and music panel experiences for today’s discerning music enthusiast.  The week kicks-off on Wednesday, March 21st at 11:00am with the I ¤ AVICII Pool Party in association with At Night, ULTRA Pool and Ash Alliance, featuring an opening set by CAZZETTE AND FRIENDS, followed by hours of blissful tunes by the Swede himself.  With worldwide hit singles like Bromance and My Feelings For You plus hit remixes of Tiësto, Robyn, David Guetta and Bob Sinclar, Avicii has exploded on to the scene over the last two years. His first release of 2011, Street Dancer, went straight to number one on the worldwide Beatport charts.  Recent monster remixes include Drowning by Armin van Buuren and Derezzed by Daft Punk, as well as his own Penguin, Silhouettes, Abow and the mysterious ID that circulated around countless forums on the web.  With his monthly LE7ELS podcast and radio show on SiriusXM, Avicii brings his contagious sounds to the masses, making them believe what many already know – Avicii truly is the sound of today.  Tickets are priced from $49.95 to $100 for general admission, with beds or tables starting at $3,000 (6 guests) and cabanas starting at $10,000 (20 guests) each served with magnums of Belvedere and Moet. VIP table reservations can be purchased through www.musiclovesfashion.com <http://www.musiclovesfashion.com>  and general admission tickets through www.wanttickets.com <http://www.wanttickets.com> .

The Owsla Miami poolside party on Thursday, March 22nd, starting at 11:00am and presented by No Sugar Added, features the emerging electronic visionary and highly acclaimed Grammy Winner, SKRILLEX, amongst other supporting acts. “Scary Monsters And Nice Sprites” became the first Skrillex release on Atlantic/Big Beat Records, in conjunction with fellow electronic revolutionary Deadmau5’s freshly minted Mau5trap record label. Following its release on Beatport, the 9-song EP dominated the charts, with the title track claiming the site’s number one slot (the first ever #1 dubstep track), 8 songs breaking into the top 10, and multiple tracks claiming number one slots on several of the site’s subgenre charts, including Dubstep, Electro House and Progressive House.

In 2012, the dubstep king was nominated for five Grammy awards and won for Best Dance Recording (‘Scary Monsters and Nice Sprites’) and the same album took home an award for electronic music’s biggest category, Best Dance/Electronica Album <http://www.spinner.com/2011/12/06/cut-copy-grammy/> . Aside from the immediate success of his first release, Skrillex has also made a name for himself as a highly sought-after remixer, with officially commissioned remixes for Black Eyed Peas (“Rock That Body”), Lady Gaga (“Bad Romance” and “Alejandro”), and La Roux (“In For The Kill”) among others.  Supporting acts throughout the day on March 22nd, include sets by Zedd, Kill The Noise, Koan, Alvin Risk, The M Machine, Nick Thayer and Dillon Francis, all of who will be making special guest appearances. Tickets are priced at $40 (in advance) for general admission, with beds or tables starting at $3,000 (6 guests) and cabanas starting at $10,000 (20 guests) each served with magnums of Belvedere and Moet. VIP table reservations can be purchased through www.musiclovesfashion.com <http://www.musiclovesfashion.com>  and general admission tickets through www.wanttickets.com <http://www.wanttickets.com> .

For aspiring hip hop music moguls and also taking place on Thursday, March 22nd, starting at 1:00pm, Grammy Award winning producer Matthew “Boi-1da” Samuels presents The Miami Music Week “1Direction Producer Symposium.”  1Direction is a motivational experience for producers and songwriters who are looking to take their careers to the next level and learn from the best in the business.  Matthew ‘Boi-1da’ Samuels and co-host, Tyler ‘T-Minus’ Williams, invite producers, song writers, managers and musicians to the two-day event, featuring music industry guests on multiple panels with established music producers on both days.  Producers will have the opportunity to pre-submit their own tracks for a chance to be judged by the panelists and enter into the Producers Competition for a chance to win a private studio session with producers Boi-1da and T-Minus, and a production/management contract with Man+Machine.  Two-day tickets (March 22/23) for the 1Direction Producer Symposium are priced at $250 and can be purchased through www.musiclovesfashion.com <http://www.musiclovesfashion.com> .

On Friday, March 23rd, starting at 11:00am, the UK’s legendary dance institution, Ministry of Sound, presents its All Day Pool & Beach Party, featuring a world-class stable of acts for 12 hours of enlightening sets from the likes of David Tort, DJ Sneak, EDX, Funkagenda, Justin Sheppard, Moguai, Quintino, Riva Starr, Sandro Silva, Sebastien Drums and Swanky Tunes. Ministry of Sound, established in 1991, has grown from a globally renowned nightclub in London to become the world’s biggest dance brand. With live events, club venues and record sales across the world propelled by Ministry of Sound Radio and TV, MoS has become one of the most recognizable names in dance music since its inception. Tickets are priced at $30 for general admission, with beds or tables starting at $2,000 (6 guests) and cabanas starting at $5,000 (20 guests) each served with magnums of Belvedere and Moet. VIP table reservations can be purchased through www.musiclovesfashion.com <http://www.musiclovesfashion.com>  and general admission tickets through www.wanttickets.com <http://www.wanttickets.com> .

The afternoon of Friday, March 23rd, starting at 1:00pm, brings day two of The Miami Music Week “1Direction Producer Symposium” presented Matthew “Boi-1da” Samuels. Attendees will experience a continuation of in-depth panel discussions with a new group of industry experts hosting “The Business of Beats Panel,” “The Grind Panel” and the “Man+Machine Panel.”

Saturday, March 24th is the grand finale and culmination of Music Loves Fashion 2012. Man+Machine develops a newly created brand of event under the title of “UNANNOUNCED.”  The event will feature a globally revered DJ, producer or live act considered to be one of the world’s most distinguished and prolific. The closing headline act will remain Unannounced and will only be revealed when doors open at 11:00am on Saturday morning, among wide speculation and inevitable leaks. Additional supporting acts will be on the bill throughout the final day, and the guest list will be very strict.

A ‘Music Loves Fashion Ultimate VIP 3-Day All-Access Pass’ (March 21-23) with open bar is $800.00 and can be purchased through www.musiclovesfashion.com <http://www.musiclovesfashion.com>  or www.wanttickets.com <http://www.wanttickets.com> . Music Loves Fashion is presented by Man+Machine, Belvedere Vodka, Moet & Chandon, No Sugar Added, RX Ventures, Unknown World and Desert Lounge.  For further information, daily updates and VIP ticket sales, visit www.musiclovesfashion.com <http://www.musiclovesfashion.com> .

-Ends-

For further information or to request media credentials, please contact:

Elliott Stares
ESPR
Tel. 305.490.1985
Email. Elliott@esprinc.com

About Music Loves Fashion®
“For the Love of Music, For the Love of Fashion,” and Music Loves Fashion has been producing countless events for the last six years at the most exclusive locations, featuring the hottest celebrities, the best in music, the latest fashions and the most fabulous crowd. Music Loves Fashion is most renowned for its events around the Coachella music festival which have been produced since 2007.

About Belvedere Vodka
First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment.  Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere Vodka’s taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.

In 2011, Belvedere partnered with (RED)™ to launch a Special Edition Bottle to raise proceeds for the Global Fund to fight HIV and AIDS, Tuberculosis and Malaria™. 50% of profits from the global sale of (BELVEDERE)RED Special Edition bottle will contribute to the Global Fund to fight HIV & AIDS in Africa. The Special Edition allows consumers to enjoy the same naturally smooth, unadulterated Belvedere vodka found within the original bottle, whilst helping to eliminate HIV/AIDS through a simple purchase of the Belvedere (PRODUCT)RED.

Belvedere completed 2011 with the introduction of Bloody Mary to its award-winning Maceration collection (Pink Grapefruit, Citrus, Orange, Black Raspberry) The first vodka made to a drink, Belvedere Bloody Mary is distilled with fresh tomato, black pepper, horseradish, bell & chili peppers, vinegar distillate and lemon. Belvedere Bloody Mary also received DOUBLE GOLD medals in the ‘50 Best Flavored Vodkas’ category by TheFiftyBest.com.

The addition of Belvedere’s two new products completes the super premium vodka collection along with Belvedere Unfiltered created from 100% rare Dankowskie Diamond Rye.  The rye possesses such a naturally creamy, rich flavour that after being distilled four times, the vodka is left UNFLITERED in order to preserve its character and taste.  Visit www.belvederevodka.com for more information.

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