urinal advertising

Smart urinals deliver advertising.

Banner advertising done wrong can be overly intrusive and annoying. But that’s nothing compared to urinal advertising.

That’s right—urinal advertising. Now, men won’t just stare at a blank wall when they take a leak. They’ll get to stare at a commercial, at least if a Dutch company that has come up with a “smart urinal” gets its way.

The Next Web reports:

Forward-thinking Dutch toilet startup, Mr.Friendly, has found a way to pester you with intrusive advertising even when you’re taking a leak.

The quirky company has designed a smart urinal that fills your sight with crappy ads while you’re emptying your tank. Indeed, the focus here is on the ‘while’ part. The unusual invention is equipped with built-in sensors that roll the ads only when they’ve detected someone is painting the canvas yellow.

The ads are then displayed on the urinal’s built-in display. As you probably guessed, Mr.Friendly has also built a “Cloud Control Center” that lets you manage the ads remotely, including the when they appear.

The obvious advantage to Mr. Friendly’s connected urinal is that it catches its audience at a time when escape is, if not impossible, incredibly uncomfortable. As The Next Web reports:

Well, ads on urinals are “guaranteed to capture 40 seconds of a gentleman’s attention,” according to Mr.Friendly.

“Mr.Friendly understands the importance of finding a way to communicate when a person is most open to receiving information,” its site reads. “The best moment to do this is when a person cannot escape to do something else, and can only focus on your message.This happens seldom, especially in our busy modern world.”

In addition to the excellent advertising opportunity it offers, Mr.Friendly claims the urinal is “waterless and cost-effective.” It’s also entirely odorless.

So, the next time you’re trying to close that pop-up on your smartphone and failing, just think: You could be trying to urinate in a public place at the same time.