Whopper Neutrality

Burger King pulled off some great custom content creation with its Whopper Neutrality video.

Just how will the repeal of net neutrality affect normal people? In a brilliant piece of custom content creation, Burger King recently released a video illustrating what happens to the Internet without net neutrality, using the Whopper.

“The repeal of Net Neutrality is a hot topic in America, but it can be very difficult to understand. That’s why the BURGER KING® brand created WHOPPER® Neutrality, a social experiment that explains the effects of the repeal of Net Neutrality by putting it in terms anyone can understand: A WHOPPER® sandwich. This effort aims to help people understand how the repeal of Net Neutrality will impact their lives,” the company writes.

For its illustration, the company filmed actual customers confronted with fast and slow lanes, and tiered pricing, to get the Whopper sandwiches they ordered.

It was exactly the scenario many in the custom content creation business and others well-versed in the web fear will happen now that the FCC has repealed Obama-era rules requiring Internet Service Providers to treat all web traffic the same. Except that Burger King applied the principles to burgers.

NBC News explains:

As part of the latest prank, the Whopper — Burger King’s flagship sandwich — is sold to unsuspecting customers in tiers. While download and upload speeds are measured in Mbps, or megabits per second, Whoppers in the video are sold based on “making burgers per second.”

So for a “slow Mbps,” customers were asked to pay $4.99. For a “fast Mbps,” they had to fork over $12.99. And for “hyperfast Mbps,” the Whoppers cost $25.99 apiece.

The fate of Net Neutrality remains contentious. Attorneys General for 21 states and the District of Columbia are suing to try and reverse the FCC’s decision. New York Gov. Andrew Cuomo and Montana Gov. Steve Bullock have issued executive orders in their states requiring Internet Service Providers to follow principles of Net Neutrality if they want to do business with states.

Meanwhile, for some clever custom content creation, check out the Burger King video below.