Mark Zuckerberg wants more meaningful interactions on Facebook. So he’s ordered up changes to the social network’s News Feed those involved in custom content creation need to take into account.
The social media company is deemphasizing content from brands and publishers and pushing posts from friends and family, especially those that have sparked a lot of comments. Zuckerberg also announced last week that the company would survey its users to come up with “trusted news sources”
Here’s part of Zuckerberg’s explanation:
There’s too much sensationalism, misinformation and polarization in the world today. Social media enables people to spread information faster than ever before, and if we don’t specifically tackle these problems, then we end up amplifying them. That’s why it’s important that News Feed promotes high quality news that helps build a sense of common ground.
The hard question we’ve struggled with is how to decide what news sources are broadly trusted in a world with so much division. We could try to make that decision ourselves, but that’s not something we’re comfortable with. We considered asking outside experts, which would take the decision out of our hands but would likely not solve the objectivity problem. Or we could ask you — the community — and have your feedback determine the ranking.
We decided that having the community determine which sources are broadly trusted would be most objective.
For those working in custom content creation, these changes may mean content will have to be of a type that is both useful and engaging, at least if part of your goal is to use social media to help build your audience.
This is hardly the first time Facebook has attempted to overhaul its News Feed, as Mashable points out in this skeptical post:
One possible outcome of the algorithm tweak is that you’ll see more conversations you don’t want to be an active part of, which, depending on your perspective, isn’t much better than seeing articles you may or may not want to click on.