If you want your business to succeed online, you need to know a little bit about search engine optimization.
That’s because search engine optimization is a crucial part of getting your business noticed by the people who can make it a success—your customers.
Here are some basic tips to make your search engine optimization efforts a success.
Let your keyword do some of the lifting
Keywords are an important part of attracting the attention of search engines. By picking the right keyword and using it naturally in your article, you’re signaling to search engines that you have something to say about the topic Internet users want to learn about.
But you’ll want to know what people are actually searching for, and there are good ways to do that.
“The easiest way to do this is use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access),” writes Brandon Turner for Entrepreneur.
Create great content
The most surefire way to make your SEO effort shine is to make sure your content is better than that of your competition.
“I don’t care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note,” Turner writes.
Get external links
One crucial aspect of SEO success is getting noticed by other websites and attracting external links.
“External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn’t it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. While producing incredible content may get you some links, the truth is, you are going to have to do some ‘link building,'” according to Turner.