The old saw “content is king” may not be entirely true. But content is undeniably important to the success of your website. Which is why custom content creation can help bring your site to the next level.
To get the most out of your site, you’ll want to tap into the custom content creation expertise of Print Killer Media. You’ll also want to check out these tips.
If you want to be an effective communicator, lose the jargon and dump the stilted language of the business world.
Direct language engages people. So use it in your web content. Save the jargon for your power point presentation (Or, better, just get rid of it altogether).
Even if you’re doing custom content creation for a brand, put some flair and personality into it. “I think it’s a brand’s duty to act as an individual, especially when it comes to creating and sharing content,” Kerrie LeBourveau-Smith, Group Digital Director of StudioGood, tells Huffington Post.
Use the right type of content
Research the type of content your users prefer and create in that medium. If your customers prefer videos, than try to reach them in that way. If they prefer text, then write a post.
“Don’t just take for granted that you already know what they are looking for. Easy way to find out – ask a few existing customers what they would read, watch or listen to,” writes Blinkered Media.
The more often you post, the better you’ll get at it.
But beyond the practice-makes-perfect argument, the clear reason to write often is that your customers or users expect to hear from you regularly. “Experts aren’t shy about sharing their insights, and if you want to become the premier publisher in your industry you have to commit to acting like one – it’s not something you do only when you “have time,”” Meg Hoppe writes on Weidert.com.
That idea of writing often is one reason you may want to contact a specialist in custom content creation like Print Killer Media, since they will be able to give you professional help with that task.