search engine optimization

Search engine optimization is an important part of business.

In case you were wondering: Yes, search engine optimization is a very big deal.

That’s because, whether you’re selling something on your website, or just providing information about your company, you’ll want a steady flow of people coming to your site. Search engine optimization is a surefire way to attract that steady flow of people.

By working to rank highly on Google and other search engine sites, you ensure that the people who are looking for the content you provide will find it. That’s not about gaming the system. It’s about working with the tools at hand to help people find content that helps them—your content.

There are a couple best search engine optimization questions to keep in mind.

Is your site optimized?

Individual articles can follow best practices, and that will help. But you’ll want to make sure your site is optimized as well.

One way to do this is by making sure your website loads as fast as possible. That’s right, search engines take into account website speed in their rankings. Even if they didn’t, web users aren’t exactly a patient lot and could move on from your site in as little as 2 seconds if it takes too long to load.

The biggest culprit slowing down websites is images. According to “Odds are, you can probably make your image files much smaller without sacrificing quality. For example, there’s no need to upload a 5,000 pixel by 5,000 pixel image in a box that’s only a 500 pixel square. That image is 100 times bigger than it needs to be, and it could be the difference between a fast loading site and a slow one.”

Is your article long enough?

Brevity may be the soul of wit. But it won’t get you far when it comes to search engine optimization.

Google likes articles that are a little bit longer. That means 300 words for the average post. If you’re covering a complex topic like starting a business or how to find funding for one, you may want your article to run more than 1,000 words.

“Online, it’s worth taking the time to make sure you’re clear, even if it takes a few extra words,” according to Entrepreneur.